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"Telecom carriers must fundamentally rethink how networks are designed to keep up with runaway bandwidth demand". This quote from AT&T's chief technology officer expresses a concern shared by many at SUPERCOMM, particularly those responsible for the development of networks. As a result, traffic around the 100GE over OTN demonstration at Avalon's booth was brisk throughout the trade show. Optical transport manufacturers and carriers alike visited Avalon's booth to see the next generation of optical transport - 100 Gigabit per second (Gbps).

Avalon's 100G demonstration attracted attention from industry press during the show. Light Reading's Craig Matsumoto wrote on the benefits of FPGA Intellectual Property for the 100G optical transport industry and the contribution Avalon's virtual Application Specific Standard Product (V-ASSP) makes to that industry (See "Light Reading: Supercomm: Chips Look Toward 40/100-Gig"). The SUPERCOMM Dailynews also featured Avalon's 40 G Muxponder/Transponder/Regenerator/Add-Drop Mux IP solutions on day 1 and Avalon's ODUO core IP for FPGA's on day 2. The "buzz" around the Avalon booth was obvious as attendees and other exhibitors took the time to visit and check out the next generation services Avalon had to offer.

Thanks to SUPERCOMM, the Avalon team secured several followup meetings with current and prospective customers. Since the show, interest in the company's products and services has been at its highest level since the company's inception and hits to Avalon's website tripled in the weeks following the event.

Overall, SUPERCOMM provided a tremendous opportunity to showcase new products and services and was a huge success for Avalon Microelectronics.